“There were lines out the door,’’ says Cohen.

Photos wound up on social media and, after getting thousands of shares, inspired people to take road trips to Linwood general store from New York and Philadelphia and Allentown, Pennsylvania. If you're looking to cut carbs and also happen to really love pickles, it might be time for a road trip to Haddon Township, New Jersey.īased on plenty of customer reviews with high praise - one from Lance Bass with a two hands up emoji - it sounds like Elsie's just might be the real 'dill.The customer took a bunch of pickle sandwiches back to her office, where her coworkers gobbled them up.

'When we rebranded, we wanted to pay homage to Elsie and her hard work.' 'She pumped the gas and managed the store before women were 'allowed' to do so,' Cohen said.

The shop's name pays homage to Elsie, the company's original proprietor. Sadly for those pickle fanatics who don't live within driving distance, the deli says sandwiches are best served 'directly from the shop' and doesn't compromise quality by shipping its pickle sandwiches. 'Someone at the old shop saw the pickle sandwich, requested a bunch and then posted on social media. 'Our mom is a diabetic and I'm always on a mission to make her eat better so we started making sandwiches on our homemade pickles at our original location,' Cohen said. The pickle sandwiches sell for about $8.50 to $9.50 each.Ĭohen said the pickle sandwich started as a way to make her mother eat healthier. If you'd like to keep it fresh, the deli also serves 'roll-ups' using cucumbers as the wrap, similar to a sushi roll, in addition to the coveted pickle option. More adventurous eaters can build their own pickle sandwich with a choice of meats, cheeses, vegetables and sauces, including hummus, wasabi mayo and Sriracha mayo. Customers can choose from specialty sandwiches on the menu like 'Elsie's Famous Italian' with ham, cappy and salami, 'The Harold' with corned beef and 'The Falafel' with, well, falafel.

Elsie's haddon township nj